U.S. Fries Fiesta Debuts In Kota Kinabalu

U.S. Fries Fiesta Debuts In Kota Kinabalu Delighting Fries Lovers as F&B outlets serves up tasty U.S. Fries recipes The Potatoes USA has kicked off its U.S. Fries Fiesta campaign in Kota Kinabalu, Sabah from 15 June to 30 July 2019. According to Potatoes USAโ€™s country rep, Eddie Saw, โ€œWe are bringing the U.S. Fries […]

U.S. Fries Fiesta Debuts In Kota Kinabalu

Delighting Fries Lovers as F&B outlets serves up tasty U.S. Fries recipes

Imported potatoes for U.S. Fries Fiesta 2019
U.S. Fries Fiesta 2019 in Kota Kinabalu, Sabah

The Potatoes USA has kicked off its U.S. Fries Fiesta campaign in Kota Kinabalu, Sabah from 15 June to 30 July 2019.

According to Potatoes USAโ€™s country rep, Eddie Saw, โ€œWe are bringing the U.S. Fries Fiesta for the first time to Kota Kinabalu this year as there are many creative and fantastic chefs there that have managed to combine the quality imported products like U.S. fries together with the wide range of local ingredients from Sabah to produce exciting dishes for the locals and tourists.

โ€œA promotion such as this will help to bring out another side to the culinary range that Kota Kinabalu has to offer.ย  Weโ€™d like to highlight to the growing pool of food enthusiasts in East and West Malaysia, especially lovers of fries, that there are great food & beverage outlets that they should try,โ€ said Eddie.

With the sound of our traditional gong sound for 3 times, Fries Fiesta has officially launched in Kota Kinabalu, Sabah. Photo by: Radzie Rahman


Group photo of Y.B. Datuk Wong Hong Jun, Minister of Agriculture and Food Sabah (middle left), Rowena Ngumbang, Agricultural Marketing Specialist of U.S. Department of Agriculture (middle right) & Kota Kinabalu’s 9 F&B representatives
Photo by: Radzie Rahman

Altogether, 9 outlets are participating in the U.S Fries Fiesta campaign, all serving up unique and tantalizing dishes using U.S. fries varieties.

Arguably an unprecedented campaign dedicated to fries, the campaign is two-pronged in objectives. First, itโ€™s to stimulate excitement amongst the trade to be as creative as they can with creating various culinary presentations with U.S. fries, exciting their customers, especially frozen potato lovers.

The public, in turn, who visit and dine at these participating restaurants, has a unique opportunity to relish different U.S. fries served with a scrumptious repertoire of dishes.

U.S. fries promise many advantages including better flavour, taste, and texture and distinctly enhanced the dishes โ€“ making them out of the ordinary fries fare they are used to.

Malaysians love their fries and know how to appreciate good fries.ย  Malaysia is one of the 6th largest export markets for U.S. frozen potatoes in Asia.ย  โ€œThe U.S. Fries Fiesta will showcase various exciting dishes made with U.S. fries.ย  One of the highlights of this Fiesta is that it provides an opportunity for the public to acquaint themselves to the different U.S. fry varieties.ย  Many of these outlets are offering new cuts of U.S. fries for the first time.

โ€œWe want to create the ultimate gastronomic satisfaction for Malaysian consumers and provide them the opportunity to savour the โ€œbest fries served with tasty dishesโ€ via the U.S. Fries Fiesta in Kota Kinabalu,โ€ said Eddie.

There will also be a Facebook contest where the public can win dining vouchers on a weekly basis with a grand prize of an Ipad at the end of contest.ย  All they need to do is to order one US Fries Fiesta dish from one of the participating outlets and post a creative caption and photo of the U.S Potatoes dish with #MYPotatoesUSA

Some of the reasons why U.S. produces the best fries are the ideal growing temperatures, rich soil, state-of-the-art processing facilities and generations of expertise. U.S. potatoes destined for processing must contain high โ€œsolidsโ€ and low sugar content, which are important characteristics for achieving a finished product with desirable appearance, taste and texture.

U.S. potato growers offer processors high-quality potatoes from a plentiful year-round supply. The U.S. industry standards are demanding and must meet all Food and Drug Administration and USDA specifications, enabling U.S. processors to create top-quality and safe frozen potato products.

Potatoes are not just good to eat but good for health. It is a perfect food for all ages and cultures, a weaning food for babies, a great accompaniment and ingredient in all types of cuisine be it baked, roasted, braised, pan-fried or mashed.

With just 110 calories, one medium skin-on potato provides 45% of your daily value of vitamin C and more potassium than a banana.

  • It provides fiber and other vitamins and minerals.
  • Potatoes have absolutely no fat and are sodium-free, gluten-free and cholesterol-free.
  • Potatoes have 60 phytochemicals with antioxidant properties which helps protect cells from free radical damage and prevents cardiovascular disease, respiratory problems and certain cancers.
U.S. Fries Fiesta
U.S. Fries Fiesta: Onion Ring Fries
U.S. Fries Fiesta: Fries
U.S. Fries Fiesta: Potato Wedges

Be prepared to enjoy U.S fries and burgers like never before!ย  For more information on the U.S. Fries Fiesta, please call Kent Low or Eddie Saw at (03) 8070-7216.

U.S. Fries Fiesta participating outlets in Kota Kinabalu


No Outlet names Names of US Fries Dishes
1 I Degree Restaurant & Cafe ยท

U.S. Lattice Cut with Tomato Salsa Canape


U.S. Lattice Cut with Creamy Ham and Cheese Canape
2 The Chubโ€™s Grill ยท

Chubโ€™s Chicken & Waffles with U.S. Straight Cut Fries

Chubโ€™s Loaded U.S. Tater Tots
3 Zinox Bar & Grill ยท

U.S. Potato Bomb


U.S. Potato Bone Marrow
4 The Next Block Restaurant ยท

U.S. Skin-On Waffles Fries with Caramelized Onions & Cheese Mushroom Ragu


U.S. Skin-On Waffles Fries Trio Burger Sliders
5 Hyatt Regency Kinabalu ยท

U.S. Lattice Cut with Smoked Beef and Salted Egg Sauce


Curry U.S. Skin-On Flat Chips with Bambangan Dip
6 High Street Cafe ยท

Baked Cheese Meatballs with U.S. Sidewinder Fries


U.S. Crinkle Cut with Bolognese
7 Dreamtel Kota Kinabalu  

Dreamtel Beef Burger Chili Con Carne Gravy with U.S. Sidewinder Fries

Dreamtel Paratha Wrap with U.S. Lattice Cut
8 ZING Restaurant & Bar ยท

Zing Restaurant & Bar: Sausage Lollipop with U.S. Potato


U.S. Skin-On Flat Chips Munchies
9 Lucyโ€™s Kitchen ยท

Lucy’s Kitchen U.S. Skin-On Flat Chips Nachos


Lucy’s Kitchen Beef Taco with U.S. Curly Fries



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